Planning for Transformation: A Semantic-Grammatical Based Discourse Analysis of Saudi Vision 2030

Author: Dr. Ismat Jabeen

Keywords: foundational document, semantic- grammatical discourse analysis, strategic planning, Vision 2030


The need for transformation has led the kingdom to envision and encode the Saudi Vision 2030 document; it is not merely an idealistic divination but a manuscript with an appropriate plan to accomplish its anticipated economic and social goals. In fact, planning is a critical factor in the document, which shapes it as a discourse of realization and fascination, made in the public interest. The present research aims to investigate the ways strategic planning has been articulated in the Vision 2030 document. It can help to get a deep linguistic understanding of this ideological discourse as well as to make it comprehendible for familiar readers. The core purpose of the present study is to examine this ideological discourse for the linguistic items that encapsulate the planning factor. For this purpose, the text has been reviewed using the foundational document model projected by Holland (2014). This semantic-grammatical based linguistic model helps to investigate the ideological strand of planning in the selected text. The research design is quantitative, using a content analysis method. The results reveal that planning strategies are well voiced in the Vision 2030 document, using a variety of vocabulary items; Investment, support, cooperation, provision, and increment are found as the fundamental strategies. The study suggests that other linguistic features can also be investigated to explain this document in the public interest.